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What you should know about Virtual Tours

Who Should Have A Virtual Tour?

Whether you are a retailer, restaurant, café, hairdresser, auto service or any other business that wants to increase your exposure, a 360° panoramic tour can make the difference between you and your competitors. It’s not limited to only businesses that deal with the public.  Many B2B (Business to Business) organisations can also benefit by providing a virtual tour. So if your business is any of the listed examples below, call me to find out more about how I can help you gain more trust from whomever your clients are.

Gyms; Accountants; Law Offices; Libraries; Real Estate Offices; Churches;, Pubs & Clubs; Galleries; Parts Suppliers; Pet Supplies; Veterinarian; Dentist; Chemist; Tourism Related Activities;

You can show your Work Pics 360° tours on your website, Facebook, Google Maps or any other place where you connect with your clients in digital media.  It’s about leveraging the power of local search on Google and letting people ‘see inside’. Your 360° panoramic tour can be based on the same platform as Google Maps Street View or a host of alternative publishing platforms. You can learn more about your options when we chat.

What does Work Pics actually do?

Work Pics is an independent photography service bringing virtual tour imagery to organisations who want to help people engage with them online and increase visitation offline (in real person).

How do I determine what I should have in my virtual tour?

Like most local small businesses, it’s best to get to know each other in person where we can build trust, understanding and solutions that not only get results but can also be adapted as needs change.  With that in mind, each project is approached with a simple, open question.
“What do you want people to see?”

Getting a clear understanding about what you want to accomplish first helps us work together and develop an effective and interactive visual presence online.

How is it done?

Each photo shoot location will have variations in their requirements but the principles remain the same.

The minimum number of nodes (locations where each 360° panoramic image is taken) for each business depends on the size and how well people can see what’s in the virtual tour. Google Street View | Trusted standards up until recently were very strict but are now far more flexible. That said, a virtual tour with only a few images is rarely sufficient except for the smallest locations with no visual obstructions.  In most cases, it will be necessary to provide 5, 10, 20 or more nodes and up to as many as 200 nodes or more.

Image standards

Google truly cares about quality. In fact it can impact their image recognition technology if images are not of a high standard. This is why Google Street View | Trusted photographers are awarded their Trusted status. In fact, blurring of private, confidential and inappropriate information is one of the indicators of quality, just as much as is clear, sharp images, no matter if they are photospheres or standard still images.

Inclusions

Included is assistance with ensuring your Google business listing is verified along with information to get your virtual tour on Facebook and your website.

Additions

Should you wish to have additional images taken, such as product photos, head shots or featured points of interest, please let me know (see portfolio).  In many cases, these images are best to be taken at a different time than the virtual tour photos to allow you to prepare accordingly. These additions are not covered by the Google Street View | Trusted program and will priced accordingly.

Requirements

Each location where virtual tours are taken must have a verified Google My Business page. Google provides you this platform free of charge. In some instances, it may be appropriate to create the virtual tour in advance and simply wait for you to get your Google My Business page verification claim.

The Photo Shoot

The actual photo shoot sessions usually take upwards of 30 minutes depending on size, complexity and environmental conditions.

Note that if there is rain at the time of the scheduled shoot, if the outside image locations are not taken under a covered area, the photo shoot will need to be rescheduled.  Any rain drops on the camera’s lens will not only ruin the images and will require an additional re-shoot.

The photo shoot can also be done outside your normal business hours (often the best time).  That said, in some cases, having people in the images can help create a more ‘real’ setting and can also have a positive impact on user engagement. In any case, we always respect the privacy of others.

Guarantee
All work is fully guaranteed to meet Google’s quality standards and your complete satisfaction.

Get Started with Your Virtual Tour

Contact Me Today
Work Pics, Central Coast NSW 2250
contact me at: marc@workpics.com
phone: 0424 357 118
ABN 18 740 532 972